The Latest Record Breaking News Break
Royal Baby news breaks Mail
Online's traffic record
The news brand recorded its best ever online audience figures on Monday with 10.57 million unique users.
According to internal figures the news site broke its
previous user record, set at the time of the Boston bombing in April, by one
million. The biggest hour of traffic was recorded between 8-9pm on Monday
evening, as the birth of the future heir was announced.
Experience Marketing Services claim that the biggest
share of MailOnline's traffic on Monday came from UK users.
With the overall UK web traffic average to news and media
websites currently sitting at 64 million unique users per day, Monday's
headline grabbing news increased this figure to 94 million.
James Murray, digital insight manager at EMS, gave
further insight into Monday's online news brand audience figures: "Tabloid
news sites usually outperform the broadsheets in terms of total visits and this
proved to be the case yesterday... However, broadsheets punched above their
weight on Monday in terms of visit growth, which means that their readers were
proportionally more interested in the royal baby than those of the red
tops."
An Interview Of Paul Dacre
Paul Dacre grants interviews with a
reticence that has dictated very few public proclamations during the 10 years
he has edited the Daily Mail. It is a scarcity that should be welcomed by many
of the great and the good, those wandering the corridors of power, both in
Westminster and the various branches of the media, for when Dacre does choose
to speak out, it is with lacerating force. The Mail, as well as being one of
the most successful newspapers in the land, is also the most pugnacious. It is
the sort of paper you would not want to meet in a dark alley in the dead of
night. One might suspect that the editor of such a bruiser of a title also has
considerable muscle to flex - and such suspicions would be well founded.
Those mauled by the most feared editor in
Fleet Street - feared by both his paper's targets and, some claim, many of his
staff - and editor-in-chief of the Associated Newspapers journalistic
juggernaut, tend to stay mauled.
Dacre, now 53, came to the editorship of the Mail at the time of a
Fleet Street price war, he recalls. The Times was selling at 20p and The
Telegraph had responded with "what I think is a suicidal draft
subscription deal - they're hoist on a petard and I don't know how they'll get
out of it. it was a wonderful learning curve, because one learned more than ever that the
way you succeeded in Fleet Street - and it's the culture of Associated - is
that you invest in your product."
His recipe for success? He has no
hesitation: "Talent, talent, talent, belief in investing in the product,
keeping the accountants at bay and having owners who understand that. And
having a belief in what you write and the strength to eschew fashionable opinion
and write for your readership - I think some newspapers and a lot of the radio
and television media are now run by liberal, politically correct consensors who
just talk to each other and forget that in the real world there are people who
feel differently."
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