Research On Fonts

Research on fonts from Fatima Iftikhar

Codes & Conventions of Print Advertisements

Conventions of a print advertisement from Fatima Iftikhar

Codes & Convention of News Paper Articles

Conventions of a newspaper article from Fatima Iftikhar

What is Newsworthy?

There is a list of five factors, which are considered when deciding if a story is newsworthy. When an editor needs to decide whether to run with a particular story, s/he will ask how well the story meets each of these criteria. Normally, a story should perform well in at least two areas.

1. Timing 
 The word news means exactly that the things which are new. Topics which are current are good news. Consumers are used to receiving the latest updates, and the old news is quickly discarded. 

 A story that contains just average interest needs to be told quickly if it is to be told at all (A story that contains average interest would not be at a priority for the editor). If an incident took place today, it's interesting, it's news. If the same thing happened last week, it's no longer interesting and so it would be discarded.

 

2. Significance 

The number of people affected by the story is important. A plane crash in which hundreds of people died is more significant than a crash killing a dozen. 

 The Significance of a news would be its affect measurement and its drastic nature. If a car crashes in a tree injuring two and a two buses on the highway crash into each other killing 20 people, the bus crash would be of more significance as it was a more serious incident and that news would of more importance.

 

3. Proximity  

Stories which happen near to us have more significance. The closer the story to home, the more newsworthy it is. For someone living in France, a major plane crash in the USA has a similar news value to a small plane crash near Paris. 

Its not that proximity doesn't have to mean geographical distance. Stories from countries with which we have a particular bond or similarity have the same effect. For example, Australians would be expected to relate more to a story from a distant Western nation than a story from a much closer Asian country.

 

4. Prominence

Famous people get more coverage just because they are famous. If you break your arm it won't make the news, but if the Queen of England breaks her arm it's big news.

The news of the people that are famous in any field would be of interest for the readers because the people have a certain admiration for the stars from any field and they feel connect to them. Seeing this connection the editor would prefer putting in news about
celebs.   

5. Human Interest

Human interest stories are a bit of a special case. They often disregard the main rules of newsworthiness; for example, they don't date as quickly, they need not affect a large number of people, and it may not matter where in the world the story takes place.

The Stories with human interest appeal to emotion. They aim to provoke responses such as amusement, thrill or sadness. Television news programs often place a humorous line or story at the end to finish of the show on a feel-good note where as in print media like Newspapers often have a dedicated area for interesting items.

The Daily Mail Newspaper Detailed Research

The Latest Record Breaking News Break

Royal Baby news breaks Mail Online's traffic record 

The news brand recorded its best ever online audience figures on Monday with 10.57 million unique users.

According to internal figures the news site broke its previous user record, set at the time of the Boston bombing in April, by one million. The biggest hour of traffic was recorded between 8-9pm on Monday evening, as the birth of the future heir was announced.

Experience Marketing Services claim that the biggest share of MailOnline's traffic on Monday came from UK users.

With the overall UK web traffic average to news and media websites currently sitting at 64 million unique users per day, Monday's headline grabbing news increased this figure to 94 million.

James Murray, digital insight manager at EMS, gave further insight into Monday's online news brand audience figures: "Tabloid news sites usually outperform the broadsheets in terms of total visits and this proved to be the case yesterday... However, broadsheets punched above their weight on Monday in terms of visit growth, which means that their readers were proportionally more interested in the royal baby than those of the red tops."

An Interview Of Paul Dacre

Paul Dacre grants interviews with a reticence that has dictated very few public proclamations during the 10 years he has edited the Daily Mail. It is a scarcity that should be welcomed by many of the great and the good, those wandering the corridors of power, both in Westminster and the various branches of the media, for when Dacre does choose to speak out, it is with lacerating force. The Mail, as well as being one of the most successful newspapers in the land, is also the most pugnacious. It is the sort of paper you would not want to meet in a dark alley in the dead of night. One might suspect that the editor of such a bruiser of a title also has considerable muscle to flex - and such suspicions would be well founded.

Those mauled by the most feared editor in Fleet Street - feared by both his paper's targets and, some claim, many of his staff - and editor-in-chief of the Associated Newspapers journalistic juggernaut, tend to stay mauled.

Dacre, now 53, came to the editorship of the Mail at the time of a Fleet Street price war, he recalls. The Times was selling at 20p and The Telegraph had responded with "what I think is a suicidal draft subscription deal - they're hoist on a petard and I don't know how they'll get out of it.  it was a wonderful learning curve, because one learned more than ever that the way you succeeded in Fleet Street - and it's the culture of Associated - is that you invest in your product."

His recipe for success? He has no hesitation: "Talent, talent, talent, belief in investing in the product, keeping the accountants at bay and having owners who understand that. And having a belief in what you write and the strength to eschew fashionable opinion and write for your readership - I think some newspapers and a lot of the radio and television media are now run by liberal, politically correct consensors who just talk to each other and forget that in the real world there are people who feel differently."

http://www.theguardian.com/media/2002/sep/09/dailymail.pressandpublishing

The New York Times Detailed Research

New York Times Executive Editor Bill Keller

The Sun Newspaper Detailed Research

List of Editors of THE SUN since it started.

·         Sydney Jacobson (1964–65, previously editor of the Daily Herald before the name change)

·         Dick Dinsdale (1965–69)

·         Larry Lamb (1969–72)

·         Bernard Shrimsley (1972–75; Lamb was "editorial director", supervising both the Sun and News of the World)

·         Larry Lamb (1975–80; Lamb took an enforced six-month sabbatical before being sacked by Murdoch)

·         Kelvin MacKenzie (1981–94)

·         Stuart Higgins (1994–98)

·         David Yelland (1998–2003)

·         Rebekah Wade (2003–09)

·         Dominic Mohan (2009–2013)

·         David Dinsmore (2013– )

                                         Kelvin MacKenzie